Brendan Hanley spent his career building—from surf shops and global brands to his own company, Pure Lure. He joins Chris Steer and Amy Larkin to talk about the competitiveness, grit, authenticity, and relationships that have shaped more than 35 years as an entrepreneur and leader.

Brendan shares what he’s learned about staying close to the work while learning to let go, developing people to take ownership, and building a business that can grow beyond its founder. Because sometimes the same instincts that help you build something are the ones you eventually have to evolve to build beyond yourself.